Category Archives: Webmasters

Add Video to Websites

Where to Publish Your Video Online

Got Video? What can video do for your business? People love to watch video. TV. Movies. And of course, online video. Ever here of YouTube? People want to be entertained. The key to utilizing video in your business is to learn how to educate your customers and prospects while entertaining them. So once you have such a video, what do you do with it? Do you try and distribute it yourself or do you hire a professional to do it for you. There are lots of companies and websites that will help you distribute your web video. But how do you know what’s right for you and your company?

One path to web video success will be to hand your finished video over to an internet advertiser who will advise you on where and when to place your video on the web. There are a number of distribution channels, both paid and free. If you currently use an online advertiser like Google, and you are having some success with banner ads or pay per click ads, you may want to do your video advertising on these same websites. And as always, you will want to test the video ads against your other forms of advertising to see how effective your video advertising is.

When you go this route, there are different types of video ads of which you should be aware. Some pop up and just start playing the minute you hit the ad while others have a “play” button that requires interaction with your visitor. I would advise you to opt for the second option to have the potential customer play the video instead of it just playing to see if they are really interested in the video and your message. Of course, as with any change to your website, test multiple versions of your pages and see how your traffic responds to each of the versions.

You will still need some copy around the video to convey the subject of your video. One way to accomplish this is start your video with a still shot of what your video is about along with a call to action. For instance, your opening slide on the video might say, “If you want to learn more about how to get the coolest blue widgets and at the lowest price, click here.” That should prompt them to click and start your video message. The advantage of video advertising as opposed to banners or pay-per-click listings is that your visitors will likely not hit the ad by accident, costing you a fortune in pay per click advertising.

There are pitfalls with using internet advertising companies. Many web publishers, in order to gain profit from ads that they place on their site from Google and other sources, use tricks to get clicks on the video ads. You do not want this. You are paying for clicks on your video so that you can continue further develop your business and increase your profit margins, not put more cash in the pockets of other websites. Make sure you monitor for this kind of activity on the sites on which you are advertising. Some such tricks include moving objects that often get clicked, close to where the ads are in the hope that the visitor will click on the ad by mistake. The visitor will of course get annoyed. This does nothing for your business. You can block certain websites when you use Google and certain other advertising channels online.

There option would be to place your video on your company website. Either hire someone that can create a video for you, or make your own. This will all depend on your budget for advertising. But there are plenty of individuals and companies out there that would love the opportunity to do this sort of work. You may actually be surprised that the cost is quite affordable.

Depending upon what type of site you have and what you are promoting, you may want to make a home made video. Sometimes these can be more appealing than the slick, professional videos and people may relate more to them and actually want to watch them. Remember, people want to do business with, and interact with, other people. Just look at the popularity of YouTube, which features just such homemade videos. There is usually something that resonates more with people in a home made video that actually may generate more trust within your customer.

Come up with a plan today on how much you can spend. Then decide if you want to outsource to a professional for video production or if you want to make it yourself. Finally, choose where you want the video to be placed on the online. This all depends on the amount of time and money you can budget for the project. But even if you have a minimal advertising budget, your business will benefit tremendously from a little video advertisement on the internet. It is just simply more entertaining than a banner or text ad.

The point of this is that video is showing up in a big way on the internet today. Web video is being used to convey messages, teach or train your customers, market to your prospects and of course entertain your visitors.

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http://www.WebVideoUncovered.com/add-video is a site that can show you the best and newest ways to get your web video published and online simply and easily. Sam Stevens, it’s owner and author can also help with site design and hosting with your video content in mind. Visit http://www.NetwaveSolutions.com today.

(Make Money With) a Blog

It is a really good idea to monetize your blog after setting it up. There is no harm in generating some extra income for yourself right. It is much easier to monetize your blog if you are using your own template and your blog is hosted by your hosting company (which is the more difficult way for setting up a blog!) rather than being hosted by the blog own server.

You can do this by making changes to your blog body and sidebar using any HTML editor. There are a couple of ways to monetize a blog:-

1- Google Adsense:- These are ads relevant to the page topics and when people click on it, you get paid!. Once again, it is very easy to do it if you have your own template and you used the second method to set up your blog.

a. Open up an Adsense Google account by signing up as publisher. Very straight forward; user name, password and other info and you are done.

b. Inside your Google Adsense account, there are set up tools to help you set up your Adsense units. Use it to set up the units to the dimensions and the colors you need.

c. After setting up the dimensions and colors of the Adsense units, you will be provided with a script. Copy it and paste it to a notepad file for later use.

d. Using an HTML editor, copy the script and paste it in the location you want the Google Adsense ad to appear in the blog. Make sure you use the right dimensions of Adsense units to match the space you want to insert it in.

2- Kontera text adlinks:- These are adlinks that highlight some keywords in your text and place links on these keywords to actual products and service. If someone clicks on a link and buys that products or service, you get a commission! The good news is, these can be utilized even if you don’t set up the blog using method 2 above. Here is how to do it:-

a. Go to Kontera’s website and sign up.

b. They will provide you with a script with a distinctive ID in it pointing to your account.

c. Open your blog text editor and write a topic as you usually do.

d. After you are done, switch to the HTML view.

e. Copy the whole Kontera script and paste it at the very end in the HTML code view of your blog editor.

f. That’s it! The links will start to appear automatically after that when you or anyone views the blog.

g. Repeat the last 4 steps with every blog entry you write.

3- Your affiliate links:- This is by far could be the most profitable if you know how to utilize it correctly. Basically, everybody is willing to pay you if direct a customer to them and a sale took place. Big names like Amazon, e-bay, target, Wal Mart just to name a few. You can either put a text link in your blog or a graphic link like banners. Hyperlink it with your affiliate link and that’s it. Here is how to do it:-

a. Go to the merchant you are interested to be an affiliate. For example go to Amazon.com and look for an “affiliates” or “associates” link.

b. Sign up and choose a password and user name.

c. Each merchant will have an arsenal of graphics and banners for you to use and place in your website or blog scripted and ready with your affiliate ID.

d. If they don’t, don’t worry. They will at least give you a unique link that you can connect to any graphics you can make yourself.

e. Use the tools there to make custom graphics with custom dimensions and looks.

f. After you are done customizing, copy the script and paste it in the desired place in your blog.

Next, you need to get some traffic (visitors) to your blog, which can be really challenging and will be the topic of another Article!

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Yousef is an expert writer in business and money making issues. His insights and clear, informative style has attracted a lot of attention lately. To subscribe to his free newsletter send a blank email to ibm-newsletter@aweber.com Check Yousef’s website http://www.internet-business-and-money.com

SSL & Digital Certificates

A digital certificate means electronic documents issued by a Certification Authority. The digital certificate contains information about who the certificate was issued to, as well as the certifying authority that issued it. These certificates can be issued by trusted parties called Certificate Authority (CA).In a simple way ,it can be said that it is just like an electronic ID card in which all the information regarding ID cardholder is available.

What are Digital Certificates?

Digital Certificate is the best way to prove your identity or your right electronically to access information or services online. The main purpose of digital certificate is online Security and secure data transfer. The most common use of a digital certificate is to authenticate that a user sending a message is who he or she claims to be, and to provide the receiver with the means to encode a message. A Certificate Authority (CA) is a trusted central administrative body that can issue digital certificates to users.

The most important things in Digital certificates are as follows:

- Identification information.
- Cryptographic keys.
- Digital signature.

Identification Information-

Every CA has a guiding principle to verify what identifying information the CA requires issuing a certificate.

Digital Certificate must contain:

- Name of the organization or individual.
- The business address.
- Digital signature.
- Public key.
- Serial number.
- Valid Issued date.
- Valid Expiration date.

Cryptographic Keys-A digital certificate has a pair of coupled cryptographic keys. These are symmetric and asymmetric cryptographic.
Symmetric cryptographic key uses only one key between two parties i.e. encryption and decryption is done by same keys.
Asymmetric cryptographic key uses different keys between two parties i.e. encryption and decryption is done by different keys. These keys always work in pairs i.e. one key is public to all which is only for the owner known as public key and private key is distributed to all the users which is always different from one customer to other. The main work of these keys is to encrypt and decrypt the messages and to secure the whole process of transactions.

By: MindGenies the e-magician

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